UI DESIGN, UX DESIGN
Neo CUPRA, a unique video game experience
Brand
Cupra
Category
UX/UI Design
Year
2022-2023
Scope
Professional
Context
To strengthen its identity as a sports brand, CUPRA launched an eSports project on Trackmania, a hyper-competitive racing game with millions of players, developed by Nadéo.
Challenge
The main challenge was the tight production schedule. Leveraging my knowledge of the brand and its style guide, I designed the landing page for a partner website.
Result
The desktop version below showcases the page structure, along with a pop-in simulation. Despite time constraints, I integrated the key graphic elements of the collaboration, though I couldn’t develop animations or micro-interactions.
Credit
Lead UI Designer
Xavier Dailloux