Strategic approach
Valrhona, partner of chocolatiers and pastry chefs, aims to expand its presence among individuals, who only represented 10% of its revenue in 2021. This campaign invites this new audience to explore the brand's history and innovations.
Campaign production
A signature symbolizing a century-old heritage
Anniversary box & packaging
To celebrate its 100 years, Valrhona revamped its packaging with tactile, embossed textures that reflect the intensity of chocolate. Available online and in a special anniversary box, these designs showcase the brand’s craftsmanship and expertise.
Photo shoot
The campaign’s key visuals were created using textured clay sets, playing with light and shadow to create a mysterious, immersive atmosphere.
Print ads
Three main messages: responsible chocolate, pastry-friendly, and a source of shared pleasure. These ads highlight the versatility of Valrhona’s products.
TV spot
A 30-second spot takes viewers on a sensory journey through the textures and flavors of chocolate, using light and shadow to craft a unique atmosphere.
Landing page
Central to the campaign, the landing page brings together all the products, services, key dates, and testimonials related to Valrhona's centennial, offering a complete and interactive experience.
Display campaign
Display ads will target gourmet websites to reach food enthusiasts and showcase Valrhona’s range of products.
SoMe
With a strong social media presence, we’ll use this channel to regularly share campaign updates.
Pop-up store
This immersive concept allows consumers to experience the Valrhona universe through four areas: a museum, a shop, a lounge, and a kitchen offering cooking classes with chefs. The goal is to strengthen the brand’s connection with customers through a unique sensory experience.
